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How do I write something people will read?

I wish I knew!

I try to write in everyday language, and to avoid technical terms if there’s a simpler alternative. Normally, it doesn’t sound condescending, just conversational.

When it comes to your manifesto, you’re going to have a lot to say, in a very small space. Keep it short. Don’t make people wade through paragraphs of fluff to get to your point – if they’ve got a hundred manifestos to read, they might just not bother with yours.

You can break text up with bullet points and internal headings. You can put key words and phrases in bold text, but have a good look at how that appears on the page – sometimes it works well, and sometimes it looks silly.

I find it helpful to use questions as sub-headings (as you can probably tell!). It is a good way of telling people upfront what the purpose of your paragraph is, and drawing them in to the answer. That might not be a great format for a manifesto – if I remember rightly, it’s been tried before and didn’t go down too well – but it might be helpful for your website.

If you have time, you might want to run your writing past a couple of friends, and ask for their impressions. You don’t have to change everything they suggest – it’s your writing, after all – but it might be helpful to have a sense-check before releasing it into the wild!

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Guernsey’s iconic women of the future?

Thank you for nominating a young woman or girl for our future iconic Guernsey women campaign to celebrate International Women’s Day!

Nominations close on Sunday 6 March at 17.00.

Please fill in the details below.


Miriam Makeba - South Africa

Nominated by: Christine James

Zenzile Miriam Makeba (1932 to 2008), nicknamed Mama Africa, was a South African singer, songwriter, actress, United Nations goodwill ambassador, and civil rights activist. Associated with musical genres including Afropop, jazz, and world music, she was an advocate against apartheid and white-minority government in South Africa. In 2020 she was named one of Time magazine’s 100 women of the century. 

South Africa is ranked 12th in the world for percentage of women in national parliament: 45.8% (source: 

Are you from South Africa? Please email if there is a social or cultural group for people from South Africa in Guernsey.

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The original image “The Hague Jazz 2008 – Miriam Makeba” by Haags Uitburo is licensed under CC BY-NC-SA 2.0. 


Jacinda Ardern - New Zealand

Nominated by: Martin Lock

Jacinda Ardern (born 1980) has served as prime minister of New Zealand and leader of the Labour Party since 2017. In 2019, she led the country through the aftermath of the Christchurch mosque shootings, rapidly introducing strict gun laws in response, and throughout 2020 she directed the country’s widely praised response to the COVID-19 pandemic. Ardern was the world’s second elected head of government to give birth in office when her daughter was born in 2018. ‘An inspiring Prime Minister who brought a nation together with true leadership, empathy and compassion.’

New Zealand is ranked 4th in the world for percentage of women in national parliament: 48.3% (source: 

Other iconic women: Dame Whina Cooper, nominated by Claire Fisher, and Kate Sheppard, nominated by Anna Cooper.

Are you from New Zealand? You may be interested in joining the ANZACs in Guernsey Facebook group

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