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How important will social media be at this Election?

I have mixed views on this.

If I were standing again, I would definitely make sure I had a presence on social media. I used Facebook and Twitter at the last Election. I would certainly add Instagram, and possibly Youtube too (on the basis that I would try to do a few audio pieces, if not videos, and would need somewhere to put them).

But I think social media can be misleading, too. The people you engage with on social media tend to be people who are more-than-usually interested in local politics. In absolute terms, the number of people you engage with may not actually be all that high. You can be fooled into thinking social media is representative, when it really is not. (That was what door-to-door canvassing taught me in the last Election. That’s why I’d still encourage some door-to-door work, if you can fit it in.)

Also, social media eats up time that you could be using on other campaign activities, and I’m not convinced the impact is necessarily that great. If you are going to use it, be strict with yourself about how much time you’ll give it, compared to other things.

There is no doubt that this Election campaign is going to happen online, to a much greater extent than previous Elections. But how much of that is going to be social media, as opposed to, say, checking the Election website or media websites for candidates’ answers to key questions? Voters will have a lot more candidates to consider this time than they’ve ever had before, and I think that, as a voter – especially if I’m not the kind of person who uses social media regularly – I might prioritise the places where I can evaluate candidates side-by-side.

I guess what I’m saying is, I wouldn’t be bold enough to run a campaign without a social media element (I use social media out of habit, anyway) – but that’s hedging my bets. Even under island-wide voting, I think it might well be possible to make an impression without social media. Just make sure to be accessible to your voters in plenty of other ways.

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Guernsey’s iconic women of the future?

Thank you for nominating a young woman or girl for our future iconic Guernsey women campaign to celebrate International Women’s Day!

Nominations close on Sunday 6 March at 17.00.

Please fill in the details below.


Miriam Makeba - South Africa

Nominated by: Christine James

Zenzile Miriam Makeba (1932 to 2008), nicknamed Mama Africa, was a South African singer, songwriter, actress, United Nations goodwill ambassador, and civil rights activist. Associated with musical genres including Afropop, jazz, and world music, she was an advocate against apartheid and white-minority government in South Africa. In 2020 she was named one of Time magazine’s 100 women of the century. 

South Africa is ranked 12th in the world for percentage of women in national parliament: 45.8% (source: 

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The original image “The Hague Jazz 2008 – Miriam Makeba” by Haags Uitburo is licensed under CC BY-NC-SA 2.0. 


Jacinda Ardern - New Zealand

Nominated by: Martin Lock

Jacinda Ardern (born 1980) has served as prime minister of New Zealand and leader of the Labour Party since 2017. In 2019, she led the country through the aftermath of the Christchurch mosque shootings, rapidly introducing strict gun laws in response, and throughout 2020 she directed the country’s widely praised response to the COVID-19 pandemic. Ardern was the world’s second elected head of government to give birth in office when her daughter was born in 2018. ‘An inspiring Prime Minister who brought a nation together with true leadership, empathy and compassion.’

New Zealand is ranked 4th in the world for percentage of women in national parliament: 48.3% (source: 

Other iconic women: Dame Whina Cooper, nominated by Claire Fisher, and Kate Sheppard, nominated by Anna Cooper.

Are you from New Zealand? You may be interested in joining the ANZACs in Guernsey Facebook group

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